Cost of acquiring or acquisition cost is the amount that a company pays to acquire one lead or customer. Every business requires leads that can be converted into customers. The idea here is to get more of genuine leads that can be converted to clients easily. The cost that goes with it is generally the amount that is spent on promotion. It also includes the amount that is spent on staff visits as well. Nowadays, a lot of companies use pay per call advertising model for acquiring new leads for their business
Using the pay per call advertising model for promoting the business and acquiring new potential leads work for most business as they can get target consumers through it. The lead acquisition cost is much lower as compared to the traditional means of advertising. When you use this model, then you get to promote your business on another site and a call button is added to the advertisement. When the viewer of the ad find it interesting, he may click on it and can call you through it. You get genuine consumers through it and the acquisition cost is low. To understand more about the acquisition cost, you can get in touch with www.popcalls.net .