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When you buy a lead generation campaign for dental surgery and dental treatment, the ad campaign is directed at the users who are looking for it. The server identifies the users on the basis of their search history and keywords and filters out the users looking at Dental treatments or information related t dental surgery. The website is then promoted only to them so that they can learn about the same and have a higher chance of clicking on the ad which takes them to the advertised website. This is how you get targeted leads at your online business and get quality traffic. To know more about how you can generate the right traffic and lead for your online business, you can visit www.popcalls.net