What is acquisition cost?

Cost of acquiring or acquisition cost is the amount that a company pays to acquire one  lead or customer. Every business requires leads that can be converted into customers. The …

How does pay per call work?

Pay Per call is a marketing option that is used in online marketing and helps the advertisers to reach out target consumers. The advertiser pays the advertisee for every call …

What is Pay Per Call Marketing?

Pay per call marketing is a gaining a lot of popularity these days and is popular with the advertisers. When you search for a business or view an ad promoting …